The foundations of Atelier Saman Amel was laid in late 2010 by childhood friends Saman Amel and Dag Granath in Stockholm, Sweden.
From the very beginning, the brand has developed organically with main focus on the refinement of the product offered. Craftsmanship and the concept of the handmade product has always been a key part of Atelier Saman Amel ethos. No matter the specific product, this slow and organic process will always be key to the brand since it makes room for contemplation, fine-tuning and personal interaction. To some extent, one could argue that Atelier Saman Amel developed in reaction to fast fashion practice. This is something we take great pride in.
Atelier Saman Amel Team
Andreas Lagergren Dag Granath Saman Amel
Christian Halleröd, Interior design Henrik Lundell, Photography Isak Wiström, Web development Petter Berg, Photography Victor Olsson, Art Direction
Atelier Saman Amel Kommendörsgatan 21 114 48 Stockholm Sweden
By appointment only
In the Atelier Fabric Guide the Atelier Saman Amel team dives into the world of seasonal fabrics; summarizing personal thoughts, insights and inspirations in the form of a monthly send out delivered directly to your e-mail.