Approach to craftsmanship
Craftsmanship is a question of functionality first and aesthetics second. This implies that the essence of craftsmanship reveals itself only after a close look and once the garment is worn in. The feeling of wearing a handmade garment does not easily translate to a digital screen as it is, first and foremost, a tactile sensation.
Atelier Saman Amel started as a company selling products made entirely by hand in Stockholm by founders Saman Amel and Dag Granath. Since then, the company has had the handmade product and the refinement of the product offered as its main focus. Today, Atelier Saman Amel works closely with some of the most prominent small scale tailor- and workshops in Italy in order to guarantee that each garment leaving the atelier is made to the brands’ standard of quality.