Approach to design

The Atelier Saman Amel design ethos lies in the intersect of traditional Italian handicraft and contemporary aesthetic ideals of restrained ornamentation. In essence, Atelier Saman Amel designs garments and outfits for clients with the ambition to create a refined whole rather than having specific design elements stand out.

The color scheme that the brand has grown famous for is derived from the muted palette of the shifting seasons of Scandinavian wildlife and nature: pale beige and grey from naked beaches in early Spring; brown and taupe from muddy arable land in Autumn; white and navy from snow covered hills and dusky skies before the break of the morning sun on a Winter morning.