Approach to responsible production
The fashion industry, with its exponentially increasing speed and overwhelming product output, is one of the world’s most polluting industries. All actors operating in or around this industry are entitled to take an active stance.
“Single unit production” is the simple yet unusual concept of having garments made with a purpose and a defined receiver rather than produced en masse. This approach ensures a slower pace of consumption and minimises the waste from over-production that is inherent in the conventional fashion system.
Furthermore, by applying advanced customisation and personal interaction Atelier Saman Amel aims to create garments that can be cherished over a longer period of time; perhaps even to the point that they can be passed on to the next generation.