Saman Amel, a small insight The foundations of the Saman Amel brand was laid in late 2010 by Saman Amel and Dag Granath. The brand today is the result of a organic process with its main focus upon the refinement of the product offered.
To some extent, one could argue that the brand has developed as a reaction to today’s ideals of fast fashion. Craftsmanship and the concept of the handmade product has always been a key part of the Saman Amel heritage. An unwillingness to compromise on the quality of the product has generated a relatively slow production process - a process of refinement.
No matter the specific product, this slow and organic process will always be key to the brand since it makes room for contemplation and fine-tuning. This is something we take great pride in.